The EFM Feature

I’ve touched a nerve:

That was an incredibly poorly researched article in Salon. The LDS Church has been running similar ads since the 1970’s. There a lot of reasons the Church runs the ads – it makes it easier for missionaries to get in the door, it helps members remain emotionally connected to the Church, it reduces opposition to the construction of Church buildings in local neighborhoods, etc. Unless you and the good folks at Salon will admit the possibility that the Church is lead by a real prophet, I doubt any of you will subscribe to the notion that the purpose of an ad campaign started in the 1970’s is to help Mitt Romney’s presidential bid in 2012.

I definitely do NOT think the LDS is trying to help Gov. Romney, guys. In fact, I’ve been told so many times by so many LDS members that they keep it separate, that I fear many Mormons don’t get involved enough in the Romney effort… fearful they are being branded as a Romney fan just because they are LDS.

You don’t have to believe the church is led by a prophet to dislike the condescension in the Salon article, guys — the last part was a tad bitter:

There is a history of Americans persecuting Mormons, and they’re a bit touchy about getting run out of everywhere they were until they ended up settling beside a giant dead salt lake, so working on their brand is understandable. But (in addition to incredibly expensive mission work) this could also be damage control for the messy press they got for bankrolling the anti-gay marriage campaign in Florida.

They may be spending millions imposing their morality on us, but look, guys, one of them rides a motorcycle!

The reason I linked to this article is that it didn’t claim that the LDS church was doing to to help Gov. Romney, like many others did. In fact, it showed that there are many reasons why a church would want to reach out. Does the writer dislike Mormonism? Yes. Does he dislike me as a Presbyterian opposed to gay “marriage?” For sure.

We’re in this together, friends.


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